Social Networking - So Misunderstood

I continue to be surprised by the reaction that some have to new technologies. This reaction comes as a result of either not understanding or just not wanting things to change. It is not new. We have seen it in the past with cars, TVs and computers. Today's is social networking.

Take a look at the article " Social Networks: Plenty of Companies Just Don't Like Em." And compare it to "Now, Social Networking Fridays" (you have to scroll down to find this one).

Is social networking bad. No. Can you use it in the wrong ways or can you spend or waste a lot of time doing it. Sure. But one thing is guaranteed. Change Happens.

We have a choice ...

• Close our eyes, plug our ears and cover mouths.
• Embrace it. Look for ways to use new technology.

That is a big part of what we are trying to do at FreshBrain!!